An agile approach to get quick wins now and scale for long-term success

The latest mobile engagement and location technologies offer retailers new ways to delight and serve shoppers (and optimize associate performance).

Download this eBook to learn more about:

• The technology specifics and tactics you need to know
• Where to start with a limited investment
• How to scale for more capabilities and even better results

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The post Mobile and Location Tech in the Retail Renaissance – eBook appeared first on Phunware.

Download the case study to learn how one major retailer is gaining an edge.

This case study dives into partnership between Phunware and one of the U.S.’ largest and most successful department store chains to implement blue dot wayfinding technology improving store productivity and employee performance.

Download the case study to learn about:

• The challenges store associates faced before implementing Phunware’s wayfinding technology
• The impact of a location-based associate app for this major retailer
• Why this chain is now rolling the associate app out nationwide

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The post U.S. Fortune 500 Department Store – Case Study appeared first on Phunware.

Indoor Location Services

Phunware provided mobile indoor location technology to help this world-class retailer enhance its customer and associate apps.

Download this case study to learn how Phunware’s technology:

• Helps shoppers locate any item the store
• Speeds stocking and restocking
• Improves customer service

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The post U.S. Fortune 500 Hardware and Home Appliance Store – Case Study appeared first on Phunware.

See how it’s working for Brickell City Centre in Miami

Unique Innovation in the heart of Miami. Brickell City Centre is a nine-acre, $1 billion mixed-use development in the heart of Miami’s financial district. With over five million square feet of office, residential, hotel, retail and entertainment space, the property’s developer needed a unique mobile solution to serve multiple stakeholders. To meet the varied needs of residents, shoppers, office workers, retail partners and property management, Phunware delivered a mobile solution with wayfinding, streamlined communications, property management tools and more.

This case study explains:

• How the Brickell City Centre app incorporated Mist virtual beacons for industry-leading mapping and wayfinding
• App features for residents, shoppers and residential and retail property managers
• How Phunware’s modular Multiscreen as a Service platform helped Brickell City Centre’s developer achieve all its objectives within one application

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The post Brickell City Centre Multi-Use Development – Case Study appeared first on Phunware.

Discover what it takes to close the mobile opportunity gap

The world hasn’t just gone digital: it’s gone mobile. Now, businesses must shift their mindset, operational strategy, budgets and even org structure to capture this incredible opportunity and position their brand for short- and long-term success.

This eBook distills this seismic shift through the lens of the mobile application lifecycle, a strategic and tactical model with actionable items to address at every stage, including:

• Phase 1: Strategize to define your ideal experience, ecosystem and resources
• Phase 2: Create your app in-house, outsourced or via brandable pre-built solutions
• Phase 3: Target and acquire high-value users; grow your app user base
• Phase 4: Engage and monetize your audience
• Leverage data to optimize, rinse and repeat!

DOWNLOAD THE eBOOK HERE!

The post Mobile First: Harnessing the App Lifecycle for Transformative Business Success – eBook appeared first on Phunware.

What retailers need to know about geo-fencing, proximity marketing and more.

Thanks to mobile apps and smartphones, retail marketers have powerful new tools to help drive foot traffic, influence shopping behavior and ultimately generate more sales. With so many different tactics and technologies, it can seem like a lot to wrap your head around. This eBook offers a quick overview to help you get started or brush up on the basics.

Download this eBook to learn:

• How mobile technologies help you understand and predict consumer context behavior
• Two primary tactics—geo-fencing and proximity marketing
• Three ways to unlock greater personalization than ever before

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The post Capitalize on Context: Retail Location Marketing – eBook appeared first on Phunware.

How location intelligence can help retailers build stronger offers and deeper engagement.

By harnessing the location technologies built into your app users’ smartphones, you can personalize the entire app experience and build richer, more relevant offers and engagement. You can even gain valuable behavioral insights to better understand your most loyal customers.

Download this infographic to learn:

• Four primary use cases, ranging from broad geographic areas to a single store
• Sample push messaging that’s contextually relevant and personal
• Leveraging location intelligence for a VIP shopping experience

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The post Who, What, Where? Location Intelligence Boosts Offers and Engagement appeared first on Phunware.

Anatomy of an Omnichannel Purchase

What Does “Omnichannel” Really Look Like?

The ultimate challenge for retailers is to engage customers wherever they are: both inside and outside of the physical store—and inside and outside of the mobile app. Phunware’s location-enabled mobile marketing connects the digital and physical worlds so you can guide shoppers’ purchasing path seamlessly, while collecting valuable analytics about how your customers shop, where they go, and why they spend.

This infographic illustrates one of an infinite number of omnichannel purchase scenarios. What are you doing to engage customers both online and off?

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The post Anatomy of an Omnichannel Purchase – Infographic appeared first on Phunware.

Conquer a range of revenue goals with contextually triggered mobile marketing automation

This infographic uses real Phunware customer campaign data to show how a mobile app with marketing automation can:

• Drive in-store traffic
• Boost revenue and demonstrate ROI
• Increase mobile online sales
• Attract shoppers from a competitor store

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The post The Power of Push – Infographic appeared first on Phunware.