Voter Engagement Campaign

Phunware used our proprietary data to help this campaign turn out likely Democrat voters in a heated special election race. Download this case study to learn how Phunware’s data and expertise delivered:

• 184,000 impressions with exceptional engagement
• Accurate targeting to 83% of voter profiles

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The post Democrat Candidate for State Senate Political Campaign – Case Study appeared first on Phunware.

Custom Phusion Integration with MADFINGER Games Dead Trigger 2

Phunware helped Czech developer MADFINGER Games monetize its first-person zombie survival game, Dead Trigger 2, with a native Phusion experience. Download this case study to learn how Phunware supported the movie Scouts Guide to the Zombie Apocalypse with:

• A sponsored Phusion campaign that integrated the movie theme into gameplay
• 43,000+ avg. weekly engagements (4-week tournament)
• 2x higher CPMs for interstitial videos (vs. industry average)
• Partnership with Paramount Pictures International and MEC

Download Case Study

The post Scouts Guide to the Zombie Apocalypse Phusion Campaign – Case Study appeared first on Phunware.

Custom Phusion Integration And Video Campaign

Phunware brought a unique monetization opportunity to two popular motorcycle/action games, Ubisoft Trials Frontier and Digital Tales SBK15. Download this case study to learn how Phunware worked with Paramount Pictures International and agency MEC to create:

• Sponsored movie-themed Phusion gameplay integration
• 12.6M gameplay engagements (combined)
• CPMs 100-500% higher than average
• 6.65% CTR across entire campaign

Download Case Study

The post Ubisoft and Digital Tales / Mission: Impossible Rogue Nation – Case Study appeared first on Phunware.

Voter Engagement Campaign

Phunware provided precision mobile targeting to help a Texas candidate engage with voters during a very crowded primary. Download this case study to learn how Phunware’s expertise delivered:

• More than 80K video ad completions
• 420K+ impressions
• 50+% overall video view-through rate

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The post Republican Candidate In Congressional Primary Political Campaign – Case Study appeared first on Phunware.

Baywatch-Themed Playable Ad

Phunware helped promote a huge summer 2017 movie release with a unique Baywatch: Rules of the Bay playable ad format and supporting trailer videos.

Download this case study to learn more about how the campaign drove the following results:

• 29.2K mini-game engagements (>50% engagement rate)
• 4.9M impressions
• 8K total replays
• 1.2K total trailer views
• Avg. dwell time 4:13

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You may already know that monetizing your app’s audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and deserve—from your monetization partners?

Drilling down with specific questions can help uncover deeper truths about the extent of your partnership, future growth opportunities and more.

Whether you already have a monetization partner or are on the hunt for a new one, download this handy cheat sheet to help you make your decision. (We especially like hearing your conversations around Question #3.)

DOWNLOAD THE CHEAT SHEET

The post 6 Smarter Questions to Ask Your Monetization Partners – eBook appeared first on Phunware.

See how much mobile marketing automation could generate in revenue, savings and more!

Investing in a mobile solution for your brand is a big deal. It can also generate big returns and ultimately pay for itself by reducing costs and driving additional revenue. Use this interactive calculator to estimate the real-world ROI you can achieve with mobile marketing automation.

TAKE ME TO THE CALCULATOR!

The post Marketing Automation Campaign ROI Estimator appeared first on Phunware.

Discover what it takes to close the mobile opportunity gap

The world hasn’t just gone digital: it’s gone mobile. Now, businesses must shift their mindset, operational strategy, budgets and even org structure to capture this incredible opportunity and position their brand for short- and long-term success.

This eBook distills this seismic shift through the lens of the mobile application lifecycle, a strategic and tactical model with actionable items to address at every stage, including:

• Phase 1: Strategize to define your ideal experience, ecosystem and resources
• Phase 2: Create your app in-house, outsourced or via brandable pre-built solutions
• Phase 3: Target and acquire high-value users; grow your app user base
• Phase 4: Engage and monetize your audience
• Leverage data to optimize, rinse and repeat!

DOWNLOAD THE eBOOK HERE!

The post Mobile First: Harnessing the App Lifecycle for Transformative Business Success – eBook appeared first on Phunware.

12 Ways to Help Users Discover Your Mobile App.

How do you get people to notice and download your app?

The sheer number of apps on the market is incredible. Brands can’t just put their apps in the stores and expect the users to come running. No matter how good your content, It takes smart marketing and promotion to break through the clutter.

With a strategic blend of both paid and organic user acquisition strategies, you can drive app downloads and encourage usage. At Phunware, we’ve developed and launched hundreds of popular apps for some of the world’s leading brands. This eBook breaks down everything we’ve learned about app marketing so you can get a head start on success.

Download this eBook to learn:

• Why app-install (or “performance”) advertising can be your best friend
• How to succeed with paid search, earned media, and social
• Which traditional marketing methods are best suited to app marketing
• How and why you should optimize for the App Store and Google Play

Download the eBook here

The post App Marketing 101: 12 Ways to Help Users Discover Your Mobile App – eBook appeared first on Phunware.